For those of you that don't know, J.K. Rowling created a site with a clock that counted down to the day of an announcement about a mysterious project called "Pottermore." Naturally, this generated a lot of hype. Would she release a new novel? A lexicon? Short stories?
Well, she made the announcement. And Pottermore is...a website. Son of a prostitute. That's right, a website. Aren't there already a million Harry Potter websites? I don't care if this one is different. At the end of the day, it's just a website.
Emma Watson.
